In October, sales of such intangible goods on Wildberries almost doubled (compared to September). The impetus for a sharp increase in demand was the lockdown. But what exactly the Russians decided to study, you can hardly guess

Online courses, video tutorials, training materials: Wildberries disclosed data on the best-selling positions of digital content

In October, sales of digital content on Wildberries almost doubled (compared to September). As stated in the message of the company, the greatest demand was noted during non-working days. From October 28 to November 7, sales of video tutorials, online courses, master classes, audio and e-books increased by 16.5 times compared to August 27 – September 7.

The most popular during the period of restrictions were e-books, checklists and guides. The leaders in sales among cognitive and educational materials were "11 questions that will help you understand yourself" and "To all the groomers with Veronika Klimanova".

Also, Russians often ordered medical literature, such as "German New Medicine. A Handbook of Diseases and Their Causes" by Reik Hamer. The best-selling video tutorials were "Fundamentals of rebozo massage".

In November, Wildberries launched new content categories: digital licenses, payment cards and additional materials for Xbox video games, as well as subscriptions to Amediateka, Wink, Premier, START and more.tv online cinemas.

The company expects the new categories to arouse interest among sellers. The authors of such content and entrepreneurs have the opportunity to enter the site with a commission of 5%. Wildberries has developed a new functionality that allows you to quickly and without special knowledge publish digital content.

Earlier, the cape was told that most often Russians bought at Wildberries during non-working days.

Non-working days were introduced in Russia from October 27 to November 7 by decree of Vladimir Putin due to the increase in the incidence of coronavirus. In the Chelyabinsk, Kursk, Smolensk, Novgorod and Tomsk regions, the lockdown regime has been extended.

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