How to make a medical instagram? What to write and what visual use? I read the answers to these and other questions in the article on our website. 💬 Buy comments.
How to aesthetically behave instagram account doctor or clinic?
We will not disassemble the professional ethics and the usefulness of medical content. And let's talk about the aesthetic design of the medical profile for both the clinics and separately for blogs of doctors. And all because instagram is first of all a visual social network, in which the presenter of content is important. And this affects not only the first impression of users, but also on the sale of your services.
Consider at the examples, as an instagram medical blog should look like that it be at the same time attractive and contained important content to create confidence and professional image.
Aesthetic VS. Real content
Because of non-psychic content, part of the subscribers can be lost, even if they are your potential or current customers. And all because unpleasant content scares, and not everyone wants to see such posts in their tape. Therefore, it is better to hide such content in the carousel for a beautiful cover.
Neesthetic content usually gets the least of all reactions (likes, comments and preservations), which affects the involvement and coverage.
Medical templates for instagram: Is it worth using?
Instagram templates for a doctor worth using at least to facilitate the task of creating a single style and save your time. But they should be at least five, so that the photos are not merged.
Templates on medical theme can be purchased ready or to order at the designer. Ready can be found using Pinterest. To do this, type "Templates for Instagram Medicine" search, select the layout you like and go to the author's website where you can pay and download the template.
By ordering individual templates for a medical clinic in Instagram at the designer, go to this task responsibly: Sewing all the headings that you have and theses, specify that it will be depicted in the photo for this category. For example: "Acquaintance with your doctor" – a photo and a headline should be posted on the layout, where the name, name and specialization of the doctor will be indicated.
And to see in advance how your tape will look from the side, download the photos to the Unum application (iOS, Android) and select the sequence of photos in which they look best.
Text on the photo
Is it permissible to add personal content to the tape?
If we are talking about a commercial account, for example, clinics – the publication of personal content of any of the doctors is unacceptable and will look strange. But in a personal medical blog you can not be limited only by professional themes.
Personal content helps to form confidence of subscribers, because it is important for them not only to make sure the doctor's professional expense, but also to know him as a person.The best option is to connect personal topics with professional activities, to tell something on the topic through the prism of your own experience.
For example, a pediatrician can tell how he traveled with his child to another country. He will share his experience, what medicines are better to take, how to help the child to endure the flight easier, etc.
The main thing is not to forget that personal content should not visually stand out from the overall style of the account!
An example of a surgeon who did not differentiate his account, and how
posts on personal topics are knocked out of the general design of the feed: